Product Marketing Lead

As a Product Marketing Lead, you will be instrumental in revolutionising how risk information is provided across a Big-4 Bank. This role is crucial to the bank's strategic shift to cloud technology and the use of data and AI for enhanced risk management.

You will lead efforts to boost platform adoption, and apply a product-focused approach to the rollout process. The role offers high visibility and is central to creating a new platform that empowers various business teams to innovate and manage their processes independently.

What You Will Do:

• Ensure adoption of the new data platform across the Risk Division.
• Create and deliver change collateral, including training materials, user guides, blogs, webinars, and communication plans.
• Apply product management principles to the platform rollout, focusing on user needs and value delivery.
• Utilise marketing strategies to influence and drive platform adoption through targeted campaigns and user engagement.
• Lead and collaborate with cross-functional teams, including IT and Risk, to ensure a smooth platform rollout.
• Advocate for the platform through storytelling, customer success stories, and demonstrations.
• Stay updated on the latest developments in data, AI, and cloud technologies to enhance change collateral and influence adoption.

What You Will Have Done:

• Successfully led the adoption of a new data platform, significantly improving user engagement and platform utilisation. We will be prioritising candidates with Tech Product marketing, as opposed to brand marketing or strategy.
• Delivered comprehensive marketing strategies that resulted in seamless transitions and strong platform adoption in a project environment.
• Applied a product mindset to the rollout process, ensuring the platform met user needs and delivered tangible business benefits. Experience with Product lifecycle is essential.
• Utilized marketing techniques to drive platform adoption, leading to reduced headcount and increased efficiency in risk management.
• Established yourself as a key advocate for the platform, influencing its widespread adoption across the organization.

Aboriginal and Torres Strait Islander Peoples are encouraged to apply.
To apply please click apply or call Adelle Yen on 61 3 8628 2139 for a confidential discussion.