Marketing Manager - Digital Campaigns
Consultant Alex Mason
Date posted 14 February 2019 2019-02-142019-03-13 financial-services Sydney New South Wales AU AUD 100000 1250000 1250000 YEAR Robert Walters https://www.robertwalters.com.au
As Marketing Manager, you'll be working in a fast paced environment and responsible for the planning and execution of innovative initiatives and acquisition marketing campaigns to maximise digital sales of retail banking products (deposits and mortgages) through both new to bank client acquisition and cross sell to existing clients to achieve both product revenue targets and segments growth through the optimisation of channels, offers, creative and budget. This is an amazing chance to work for a leading financial organisation in an exciting and challenging environment.
- Contribute to the development of, and execute on, the retail banking acquisition marketing strategy to maximise sustainable, profitable growth.
- Develop and manage delivery of innovative digital campaigns that deliver account targets, speak to the firm's target audience, are delivered on time, with competitive offers.
- Analyse traffic and gain insights into digital performance including conversion rates and make adjustments as necessary using creative, platform and application levers, leveraging web analytics tools from the Adobe and Google stacks.
- Understand and socialise campaign successes and learnings, to determine future campaign/channel strategies.
- Financial services and paid media (client or agency side) experience highly valued; Adobe & Salesforce marketing cloud experience a plus
- Demonstrated experience in, and passion for, digital innovation
- Tertiary qualified in marketing
- Strong results focus and commercial acumen
- Effective analysis and decision making capabilities
To apply please click apply or call Alex Mason on 02 8289 3198 for a confidential discussion.