Performance Marketing Specialist
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Salary Attractive Salary Package
Location Sydney
FULL_TIMEConsultant Luke Del Vecchio
Job Ref 1708690/001
Date posted 17 June 2022
sydney marketing/digital-marketing 2022-06-17 2022-07-17 electronics Sydney New South Wales Level 7/73 Miller St AU 2060 Robert Walters https://www.robertwalters.com.au https://www.robertwalters.com.au/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
We are undergoing an exciting growth phase as we shift more of our focus to digital investment, and this role will play a key part in that growth. You’ll be responsible for SEO, SEM, affiliate channels and digital marketing, driving qualified traffic to our Online Store channels (including conversion), with a focus on ROI/ROAS as well as day-to-day operations.
About the role:
- Work closely with the eCommerce team to determine the monthly Store Always On/Branding Digital Marketing strategy, executing & reporting weekly on learnings
- Work with the Digital & eCommerce teams to identify valuable customer segments including our target audience, developing behavioural insights to ensure effective planning around campaigns, measurement and reporting
- Align with our key Business Units around monthly product focus, driving sell-thru for key product SKUs
- Manage eCommerce analytics & reporting, including Google Analytics/Adobe
- Working on budget forecasting and reporting with the Finance team
- Create content briefs for agency/internal Digital Team
- Perform weekly optimisations, including identifying keyword expansion opportunities on top performers in Google Search & Shopping
- Relationship management with our Google, Facebook, Adroll Account Managers to identify trends to stay competitive and learn industry best practice in analytics and reporting
- Assist in creating briefs for agency/internal digital to make new content such as HTML5 Display, Native or Video assets that can be used across multiple channels
About you:
- At least 3 years’ experience in performance marketing for a consumer brand
- Passion for consumer electronics
- Hands on experience with scaling paid channels (social and search) with proven success in keeping CACs low
- Demonstrated results in testing and scaling new digital channels (acquisition & conversion)
- Strong copywriting & grammar skills
- Extremely strong data-analysis & presentation skills
- Ability to analyse performance of all paid media channels together strategically and holistically
- Proficient with Facebook, Search, Display advertising, Youtube, Pinterest, Affiliate programmes, Google Analytics and Tag Management (Tealium)
Aboriginal and Torres Strait Islander Peoples are encouraged to apply.
To apply please click apply or call Luke Del Vecchio on 02 8289 3104 for a confidential discussion.
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