Paid Search Specialist
Location Melbourne CBD
Consultant Mark Constable
Date posted 11 October 20181 Farrer place Sydney 2000 Robert Walters Australia
As the Paid Search Specialist, the successful candidate will be responsible for the optimisation and growth of campaigns across APAC. The client is looking for a candidate who is passionate about SEM Marketing, ideally with experience using the Adobe suite, Google Adwords and Multi-Market Campaigns.
About the Role
As the Paid Search Specialist, you will be responsible for all campaigns across APAC. The role will manage PPC across Web and Mobile Applications working alongside the Display, Social, Video, Data Science and Web Analytics teams globally. The role of Paid Search Specialist will also include:
- Daily operational management of all on-going APAC campaigns
- Optimisation and tweaking of campaigns based on initial feedback and country manage input.
- Strategic growth
- Hitting/Exceeding localised KPI targets
- Management of country specific paid search activity, working with Country Managers to ensure localised success
- Provide feedback to Country Managers in relation to campaign performance
- Keep yourself and the wider team updated with the latest developments within Paid Search and the wider SEM area
About the Candidate
The role of PPC Specialist will require a candidate who understands the power of PPC within a SEM strategy. The candidate will be expected to provide independent insight for each country they manage, taking into account the technology, target audience and budget. The successful candidate will also have:
- Extensive experience using AdWords and Bing Ads
- Evidence of working with multi-market paid search campaigns
- Understanding of how to use paid search big platforms
- Experience working with the Adobe Marketing Suite is preferred but not essential
- Confidence presenting insights to senior management
- Experience optimising app store paid search campaigns
- Creation of AdWords Scripts
- Adwords Certification is essential
- Ability to travel
- Full working rights
About the Company
Our client is a UK based Financial Services business with core offices across APAC, including Australia, Singapore, Malaysia and China. The Australian office is based on Collin Street in Melbourne's CBD.
To apply please click apply or call Mark Constable on 03 8628 2113 for a confidential discussion.