Brand management is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management, as a successful branding strategy will create more than a one off sale to satisfy a customer need.
It is a function of marketing that uses techniques to increase the perceived value of a product or brand over time establishing an association with a need to engage with this product or organisation.
Brand managers need to be degree qualified with a relevant marketing or communications major, or alternatively have several years demonstrated marketing experience in a relevant marketing environment.
Brand managers oversee all aspects of the consumer brand including brand integrity across company marketing initiatives and communications, as well as relationships with key members of the supply chain.
A successful brand manager will have the following qualities:
As a Brand Manager you can expect to earn between $90 - $140k per annum. To find out more on marketing salaries, download the Robert Walters Salary Survey for further details on what you can expect to earn as a brand manager.
Brand managers are found in every industry, according to job outlook by the Australian Government, there is expected to be a 5% growth in Brand Manager roles by 2020. The top three states for growth will be New South Wales, Victoria and Queensland.
Opportunities to progress after Brand Manager include Brand Marketing Manager or Marketing Communications Director.
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