Senior Marketing Manager - Loyalty & Retention

About the Role

Join a leading e-commerce platform and lead the strategy, investment and performance of their loyalty division. Managing a high-performing team, you'll drive commercial outcomes through loyalty, incentives and customer engagement initiatives, partnering closely with Finance, Analytics, Product and senior leaders to influence strategy, optimise investment decisions and accelerate sustainable business growth.

Key Requirements

• Proven leadership experience managing high-performing marketing, loyalty, commercial or growth teams.
• Strong commercial acumen with deep understanding of budgets, forecasts, ROI, investment optimisation and financial performance.
• Experience partnering closely with Finance and executive stakeholders to influence strategic business decisions.
• Data-driven mindset with the ability to translate complex analytics into actionable commercial recommendations and compelling narratives.
• Strong background in digital, performance marketing, customer segmentation, incentives, loyalty or customer growth programs.

Key Responsibilities

• Lead the incentives and loyalty strategy, aligning investment decisions with business objectives, growth targets and shareholder outcomes.
• Own commercial performance across a significant marketing investment portfolio, optimising spend, efficiency, conversion and return on investment.
• Partner with Finance, Analytics, Product and senior leadership teams to evaluate opportunities, prioritise investments and drive measurable business impact.
• Develop and present performance updates, strategic recommendations and business cases, using storytelling to bring context and clarity to commercial results.
• Lead, coach and develop a high-performing team while balancing local priorities, global initiatives and evolving business objectives to deliver sustainable growth.