Contact Us

Truly global and proudly local, we've been serving Australia for over 25 years with offices in Adelaide, Brisbane, Melbourne, Perth, and Sydney.

Get in touch

Our industry specialists will listen to your aspirations and share your story with Australia’s most prestigious organisations. Together, let’s write the next chapter of your career.

See all jobs

Exclusive recruitment partners

Explore the opportunities from a range of organisations that exclusively partner with Robert Walters for their hiring needs.

Learn more

Australia's leading employers trust us to deliver fast, efficient hiring solutions that are tailored to their exact requirements. Browse our range of bespoke services and resources.

Read more

Capability Statement

We offer a range of services that we have perfected over time, yet we embrace all challenges without exception. Share your talent challenges with us and together we will find the solution.

Learn more
About Robert Walters Australia

G'day! For us, recruitment is more than just a job. We understand that behind every opportunity is the chance to make a difference in people's lives.

Learn more

Work for us

Our people are the difference. Hear stories from our people to learn more about a career at Robert Walters Australia

Learn more
Contact Us

Truly global and proudly local, we've been serving Australia for over 25 years with offices in Adelaide, Brisbane, Melbourne, Perth, and Sydney.

Get in touch

Social media in the recruitment process

Many organisations look to social media to add another dimension to their recruitment and attraction strategies. However, despite their huge numbers of participants, social networks are still immature in terms of business models.

A good social media approach begins with knowing where your target audience are, and how they use social media. By choosing your target wisely there is a better chance of connecting with the right people.

Social media for jobseekers

A recent survey found, the most popular site for jobseekers is LinkedIn, with 74% of respondents having a LinkedIn profile. Facebook was second, with 69% having a Facebook profile, Twitter at 18%, Instagram 11% and 3% of people have a MySpace account. Only 9% of respondents didn’t have any presence on social media. 

Social media for employers

When asked which social media sites their organisations have a presence on, 63% of employers have a company LinkedIn page, 55% a Facebook page, 35% have Twitter account, 1% a MySpace page and 2% an Instagram account. 22% of organisations have no social media presence at all.

Other key findings include:

  • Jobseekers favour more traditional methods of finding a new job, such as registering with a recruitment agency or using a job board
  • 46% of jobseekers would visit the organisation’s LinkedIn page before applying for a role as part of their research process
  • Only 24% of professionals would apply for roles that appeared in their Facebook and Twitter newsfeeds

The research process

The recruitment process is no longer a one way process. Top talent frequently get multiple job offers and are able to pick from a range of opportunities.

To secure the best professionals an organisation must also aim to impress.


The survey found 62% of employers admitted they use social media sites to check on prospective employees. 98% will screen their LinkedIn profiles, 68% Facebook, and 26% Twitter. Most hiring managers will screen social media at the application stage, before inviting a candidate to interview. Just as organisations screen potential employees, jobseekers will also research and assess potential employers. Social media can add much value if used correctly. It is not simply another way to advertise, but plays a part in communicating brand values, defining corporate culture and connecting to the public.

Judge a candidate on their professional abilities

Assess what a social media presence offers that the recruitment process can’t. A personal social media presence is generally a reflection of that professional’s life outside of their work, whereas their ability to do a role effectively can be assessed throughout the recruitment process.

What you find online might not communicate what you think is a cultural fit for your business. There are things hiring managers can do to form judgements on cultural fit, including;

  • Observe interactions. Candidates can tell you they hold the firm’s values, but it’s far better if they can show you. Ask interviewees to participate in group exercises or interact with existing employees to test whether they demonstrate those values in an almost-real-life situation
  • Be clear about your culture. Be open and honest about what it’s really like inside your organisation. Some candidates will self-select out if they feel they can’t fit in
  • Interview for values separately. When possible, assess for values with a distinct process. This could be including some specific value based questions in the interview process. You will likely learn something you would’ve missed if you were trying to screen for values and skills simultaneously

It is important that prior to launching a social media recruitment initiative companies take time to listen to the market. It should be evaluated whether social media is the right channel to reach the intended target audience, identify the investment of time and money, and decide if the resources used will be worth the return.

Share this article

Useful links

Sign up for job alerts
Salary Survey
Career Advice
Get in touch

Find out more by contacting one of our specialist recruitment consultants

Related content

View all

How to conduct an effective probation review meeting

Probation review meetings are vital for both employers and employees, as they provide an opportunity to evaluate performance, offer feedback, and plan for the future. To ensure a successful meeting, it is important to plan and execute it carefully. In this guide, we will outline a ten step process f

Read More

Checking employee wellbeing: five essential questions for probation review meetings

Employee wellbeing is fundamental to a thriving and productive workplace. As a manager, it's vital to ensure that your team members not only meet their performance targets but also feel supported and valued in their roles. Probation review meetings provide a valuable opportunity to gauge employee we

Read More

Six tips for cultivating a healthy work-life balance in your team

In our fast-paced and demanding world, achieving a harmonious work-life balance is a common aspiration. While the idea of work-life balance is often associated with Australia's laid-back lifestyle, the truth is that striking this balance can be a challenge for many. Employers have a crucial role to

Read More

I'm Robert Walters Are you?

Come join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.