Marketing Manager

The Company: My client is a well-established, premium consumer-facing organisation operating within the health, wellness and lifestyle sector. The business has a strong brand presence, a customer-focused culture and an ambitious growth agenda. The Role: The Marketing Manager is to lead the operational delivery of the marketing function while driving measurable commercial performance. This is a hands-on, commercially focused position spanning paid media, digital acquisition, CRM, marketing automation, website optimisation and product marketing. You will be responsible for developing and delivering integrated campaigns that generate qualified leads, improve conversion and support customer growth. You will also lead and develop a small marketing team, whilst managing external agencies and partners to deliver high-quality creative, media and digital outcomes. This opportunity would suit a commercially minded marketer who combines strong strategic thinking with excellent execution and is passionate about using data, insight and optimisation to improve marketing performance.

Responsibilities Include:

• Develop and execute integrated marketing campaigns designed to generate qualified leads and drive customer growth.
• Own the paid media strategy across relevant digital channels, continually optimising campaign performance and return on investment.
• Lead digital acquisition initiatives across search, social, display and emerging channels to maximise commercial outcomes.
• Develop CRM, marketing automation and lead-nurture programmes to improve prospect engagement, conversion and retention.
• Optimise website performance, customer journeys and landing pages to increase lead generation and conversion.
• Own the marketing calendar, ensuring campaigns are delivered on time, within budget and aligned with wider commercial priorities.
• Manage external agencies, suppliers and marketing partners to deliver strong creative, media and digital outcomes.
• Analyse campaign performance, customer behaviour and marketing insights to identify opportunities for continuous improvement.
• Use data and commercial insight to make informed recommendations and improve marketing efficiency.
• Ensure brand consistency across all marketing activity whilst supporting the ongoing development of the broader brand strategy.
• Lead, coach and develop a small marketing team, creating a collaborative, accountable and high-performing culture.
• Work closely with internal stakeholders across the wider business to ensure marketing activity supports broader commercial objectives.

To be successful in this role, you will bring:

• Tertiary qualifications in marketing, business or a related discipline.
• 5+ years' experience in performance marketing, digital marketing, growth marketing or a closely related function.
• A proven track record of delivering commercially successful campaigns across paid media, digital acquisition, CRM and website optimisation.
• Strong commercial acumen and an ability to connect marketing activity to measurable business outcomes.
• Experience managing agencies, external partners and multiple marketing channels.
• Strong analytical skills, with the ability to interpret campaign performance and customer data and turn insight into action.
• Excellent stakeholder management and communication skills.
• Experience leading, coaching or mentoring marketing team members.
• A balance of creativity and commercial thinking, with a genuine interest in testing, learning and optimisation.

Aboriginal and Torres Strait Islander Peoples are encouraged to apply.
To apply please click apply or call Michaela Cornes on 02 8289 3210 for a confidential discussion.