CRM Marketing Lead

Join a growing team where you'll lead the development and delivery of customer-centric CRM and lifecycle marketing strategies. You'll drive personalised, data-led campaigns across multiple channels, optimise customer journeys, improve engagement and retention, and use marketing automation to deliver measurable results. This is an opportunity to shape CRM strategy, collaborate with key stakeholders and make a genuine commercial impact.

About the Role

An exciting opportunity has become available for an experienced CRM Marketing Lead to join a high-performing marketing team. In this strategic role, you will take ownership of the customer lifecycle, delivering data-driven CRM strategies that enhance customer engagement, retention and commercial outcomes.

Working collaboratively across marketing, digital and business stakeholders, you will lead the planning, execution and optimisation of personalised, multi-channel campaigns while identifying opportunities to improve the overall customer experience. This role offers the chance to make a genuine impact within a fast-paced and innovative environment.

Key Responsibilities

• Develop and execute the organisation's CRM and customer lifecycle marketing strategy.
• Design, build and optimise automated customer journeys across multiple touchpoints.
• Deliver targeted, personalised campaigns using customer insights, segmentation and behavioural data.
• Manage end-to-end CRM campaign delivery across email, SMS, push notifications and other digital channels.
• Monitor campaign performance, analyse results and provide recommendations to improve engagement, retention and conversion.
• Partner with internal stakeholders to align CRM initiatives with broader business and marketing objectives.
• Maintain high standards of data quality, governance and compliance.
• Identify opportunities to enhance customer experience through testing, optimisation and continuous improvement.
• Provide reporting and insights to support strategic decision-making.
• Stay up to date with emerging CRM technologies, marketing automation capabilities and industry best practice.

About You

To be successful in this role, you will bring:

• Demonstrated experience in CRM, lifecycle or retention marketing.
• Strong understanding of customer segmentation, marketing automation and customer journey mapping.
• Experience using CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Microsoft Dynamics, Braze, Marketo or similar.
• Proven ability to deliver data-led campaigns that improve customer engagement and commercial outcomes.
• Excellent analytical skills with the ability to interpret campaign performance and customer insights.
• Strong stakeholder management and communication skills.
• A collaborative approach with the ability to influence and build strong working relationships.
• Experience leading projects or mentoring team members will be highly regarded.

What's on Offer

• Join a collaborative and supportive marketing team.
• Opportunity to shape and influence CRM strategy.
• Work on impactful customer engagement initiatives with measurable business outcomes.
• Ongoing professional development and career growth.
• Competitive salary and benefits package.
• Flexible working arrangements available.

Aboriginal and Torres Strait Islander Peoples are encouraged to apply.
To apply please click apply or call Natalie Kiely on 08 9266 0933 for a confidential discussion.