Marketing Coordinator

* Take ownership of marketing coordination across multiple established and emerging brands * Help develop individual brand identities and grow engagement across digital and social channels * Broad, hands-on opportunity with plenty of scope to bring ideas and creativity

The opportunity

We are partnering with a growing Perth-based business seeking a proactive and commercially minded Marketing Coordinator to support and coordinate marketing and brand activity across its portfolio.

This is not a traditional single-brand marketing position. The business operates across a number of brands and product categories, each requiring its own positioning, marketing activity and longer-term development plan.

Working closely with the leadership team, you will help coordinate the overall marketing strategy while ensuring individual brands develop their own identity and presence in the market.

A key focus will be helping build emerging product brands into credible standalone brands, including developing their digital and social media presence and increasing engagement with end users.

Key responsibilities

• Coordinate marketing activity across multiple company and product brands
• Support the development and execution of individual brand and marketing plans
• Help build and maintain clear brand identities and positioning
• Coordinate digital and social media activity across channels including Instagram and TikTok
• Develop campaigns aimed at increasing brand awareness and engagement with end users
• Coordinate marketing content and collateral across different product categories
• Work with internal stakeholders to understand priorities and translate these into marketing activity
• Ensure consistency of messaging and brand presentation
• Manage multiple marketing initiatives and priorities simultaneously
• Contribute ideas around how individual brands can grow their presence and compete effectively within their respective markets

About you

You will be a hands-on Marketing Coordinator who enjoys taking ownership and working across a varied portfolio rather than focusing on one narrow area of marketing.

You will ideally bring experience across brand coordination, digital marketing, social media and content, along with strong organisational skills and the ability to manage several priorities at once.

Most importantly, you will be someone who can understand what makes each brand different and help develop the right approach for each audience.

Experience within product-led, retail, trade, workwear, industrial or B2B/B2C environments could be advantageous, although we're open to candidates from other sectors with strong transferable marketing and brand experience.

Why consider this opportunity?

This is an opportunity to join a business where you can have genuine input into how its brands develop. Rather than simply maintaining an established marketing calendar, you'll have the chance to help shape individual brands, build their presence in the market and see the impact of your work.

Aboriginal and Torres Strait Islander Peoples are encouraged to apply.
To apply please click apply or call Natalie Kiely on 08 9266 0933 for a confidential discussion.